The man behind the brand, Hackney-born Alan Michael Sugar, famously started in business selling car aerials from the back of his £50 minivan. He called his company A M S Trading – which he shortened to Amstrad. After car aerials he quickly moved on to selling other goods such as transistor radios, intercoms and cigarette lighters. All of these products were bought from importers or wholesalers and sold under the Amstrad brand name. However, Alan Sugar’s ultimate aim was to create his own, original products.
I resold so much of your gear! Still have Amstrads & I was careful with the hinge! I met Prince Charles, chat & shake hands when his trust started me out in business! His team made it possible for me to get the correct test equipment like the HM604 Oscilloscope which I still use!
As a TV/audio engineer I often heard all sorts of poor quality products however my experience was it never pretended to be the best money could buy and it was always value for money , unfortunately as it was lower priced it was often bought by people who didn't take care of it to the point of abusing the equipment. My experience of the service dept was second to none, ring up , get technical help or parts quickly and cheaply... There were times when a small part or circuit diagram was sent out straight away and free of charge , personally I never had a problem servicing and repairing Amstrad products .
In the early 80's myself and a couple of friends bought Amstrad power boosters for our cars , they connected to the radio/cassette output and boosted the output. Basically a simple audio amplifier with bass and treble control and on off switch . They did exactly what it said on the tin and worked well , nearer had a problem , were also supplied with half decent co axial speakers ... Never seen a unit since the 3 we bought back then from I think " Comet" [model CH30] I loved it !
Hi, Buying an Amstrad 8512 word processor when they first came out transformed our surveying and architectural design business. The huge increase in productivity and the ability to copy detailed specifications, change the client name and save and re-issue hugely increased our client service and profitability. We continued to buy further Amstrad products as they became available. A HUGE thanks to Sir Alan.