Welcome to Amstrad

A company spanning over 50 years, whose consumer-electronics products changed the world – from hi-fi, audio, TV and video, to fax machines, telephones and videophones, and finally to home computing and satellite receivers.
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Picture courtesy of Jim’ll Paint It

The Origin of Amstrad

The man behind the brand, Hackney-born Alan Michael Sugar, famously started in business selling car aerials from the back of his £50 minivan. He called his company A M S Trading – which he shortened to Amstrad. After car aerials he quickly moved on to selling other goods such as transistor radios, intercoms and cigarette lighters. All of these products were bought from importers or wholesalers and sold under the Amstrad brand name. However, Alan Sugar’s ultimate aim was to create his own, original products.

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